Your personal data is of upmost importance to us.

We’ve developed this Privacy Policy (“Policy”) to inform about what happens to any personal data that you give to us, or any that we may collect from or about you. We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. This policy applies to all products and services (“referred to in this policy as Services”), and instances where we collect your personal data.

We will take appropriate technical and organisational measures to safeguard your personal information.
This Policy applies to personal information processed by or on behalf of [Name of Franchisee] t/a Safeclean.

In this Policy we will:

• set out the types of personal data that we collect


• explain how and why we collect and use your personal data


• explain the rights and choices you have when it comes to your personal data.

Using our Services means:

• purchasing our Services with us over the phone, in person, or online or otherwise using any of the websites or social media (“our Websites”) or mobile applications where this Policy is posted.

Our Websites or mobile applications may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations.

Personal information that we’ll process in connection with all of our Services, if relevant, includes:

• Personal and contact details, such as title, full name, gender, billing addresses, home addresses, email addresses, phone numbers and contact details history


• Information about your Carpets, Soft Furnishings and curtains.


• Details of beneficiaries, family members or tenants, such as if you pay or arrange for our Services on behalf of someone else whether a family member, friend, tenant or beneficiaries of our Services


• Online contact such as details of the emails and other digital communications we send to you that you open, including any links in them that you click on and your username and password or when you speak with us through social media or online chat


• Products and services you purchase from us, as well as have been interested in and the associated payment methods used


• Marketing to you and analysing data, including history of those communications, and information about products or services we think you may be interested in, and analysing data to help target offers to you that we think are of interest or relevance to you.


• Financial details about you, such as your payment method(s) and details of money you owe

We’ll collect personal information from the following general sources:

• From you directly, and any information from family members, associates or beneficiaries of our Services


• Information generated about you when you use our Services


• From a referrer or other intermediary or partner who we work with to provide or improve our Services to you


• Business partners (for example, those with whom we are affiliated), account beneficiaries, or others who are a part of providing our Services or operating our business (eg. Guardsman Industries Ltd.)


• From other sources such as publicly available directories and information (for example, telephone directory, social media, internet, news articles). Please note that whilst we will put in place appropriate protection to make sure your personal data remains protected we cannot guarantee the security of any personal information you transfer over the internet to us.

We use your personal data, including any of the personal data listed in section 1 above, for the following purposes:

• Contact you about our Services, for example by phone, email, direct mail


• Process your orders, credits and refunds


• Managing any aspect of our Services


• Updating your records, tracing your whereabouts and recovering any outstanding monies on your account


• To perform and/or test the performance of our products, services and internal processes


• To follow guidance and best practice under the change to rules of governmental and regulatory bodies


• For management and auditing of our business operations including accounting


• To monitor and to keep records of our communications with you and our staff (see below)


• Help to develop, review and improve our product range, Services, information technology, systems, know-how and the way we communicate with you


• For market research and analysis and developing statistics


• For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and services. We might send marketing to you by email or post


• To measure the effectiveness of our marketing communications


• To comply with legal and regulatory obligations, requirements and guidance


• To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve our Services or know-how, or to assess or improve the operating of our businesses


• To share information, as needed, with business partners (for example insurers, solicitors), account beneficiaries, service providers or as part of providing and administering our Services or operating our business


• To invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by us or other organisations on our behalf (unless you tell us that you do not want us to contact you for market research purposes)


• To facilitate the sale or transfer of one or more parts of our businesses

We rely on the following legal bases to use your personal data:

1. Where it is needed to provide you with our products or services, such as:
a) Assessing a request for our Services, including to consider whether or not to offer you our Services, the price, the payment methods available and the conditions to attach
b) Managing our Services to you, or a request for our Services
c) Updating your records, to contact you about your account.
d) All stages and activities relevant to managing our Services including enquiry, application, administration and management of accounts, quotes, requests for beneficiaries to receive our services, setting up/changing/removing details including of beneficiaries
e) For some of our profiling and other decision making to decide whether to offer you our Services (for example depending on the layout of your property and the availability of safe access and egress), particular payment method and the price or terms of this.

2. Where it is in our legitimate interests to do so, such as:
a) Managing our Services relating to that, updating your records, tracing your whereabouts to contact you about your account and doing this for seeking payments (where appropriate)
b) To perform and/or test the performance of our Services and internal processes
c) To follow guidance and recommended best practice of government and regulatory bodies
d) For management and audit of our business operations including accounting
e) To carry out monitoring and to keep records of our communications with you and our staff (see below)
f) To administer our good governance requirements, such as internal reporting and compliance obligations or administration required for auditing purposes
g) For market research and analysis and developing statistics
h) For direct marketing communications and related profiling to help us to offer you relevant Services, including deciding whether or not to offer you certain Services. We might send marketing to you by email or post.
i) Subject to the appropriate controls, to provide insight and analysis of our customers to business partners either as part of providing products or Services, helping us improve products or Services, or to assess or to improve the operating of our businesses
j) For some of our profiling and other decision making
k) Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations

3. To comply with our legal obligations

4. With your consent or explicit consent:
a) For some direct marketing communications
b) For some of our profiling and other decision making

5. For a public interest, such as:
a) Processing of your special categories of personal data such as about your health, or of a family member or beneficiary where it relates to making adjustments in the arrangements for our Services.

You have the right to:

1. Ask us to cease marketing communications to you (opt out)
2. Ask us not to process your personal information for marketing purposes at any time
3. Have any inaccuracies in your personal information held about you corrected
4. Ask us to delete your account permanently
5. Access a copy of the information we hold about you

We will make reasonable efforts to comply with your requests except where we are permitted or required to do so under applicable law. Requests are free of charge however we reserve the right to charge a small fee to cover administrative costs should we consider any request to be excessive, unfounded or unreasonable.

We’re based in the UK and your personal information will be stored and processed in the United Kingdom, however, it may also be processed by companies operating outside of the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Policy.

We may engage third party companies and individuals to facilitate our Services to you such as payment, data storage or website related services. These third parties may have access to your personal information only to perform these tasks on our behalf and they are obliged through contract not to use your personal information for any other purpose or to disclose your personal information to any third party without our express consent.

We want to make sure that the personal data we hold about you is accurate and up to date and so if any of the details are incorrect you should tell us so that we can update our records using the details in the Update My Details section of our website. We’ll then update your records if we can.

We’re unable to provide you with our Services if you do not provide certain information to us. In cases where providing some personal information is optional, we’ll make this clear.

Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:

• For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations


• For as long as we provide products and/or Services to you and then for as long as someone could bring a claim against us; and/or


• Retention periods only for as long as necessary and in line with legal, accounting and regulatory requirements or guidance.

Your consent to the use of your personal information for such purposes remains valid after the termination of our relationship with you to the extent permitted by applicable law so long as you do not request otherwise, where permitted.

We may anonymise your personal data (in order that you can no longer be identified) for research or statistical purposes and under these circumstances we may retain this information indefinitely.

Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. The right of data portability is only relevant from 25th May 2018.

• The right to be informed about the processing of your personal information


• The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed


• The right to object to processing of your personal information


• The right to restrict processing of your personal information


• The right to have your personal information erased (the “right to be forgotten”)


• The right to request access to your personal information and to obtain information about how we process it


• The right to move, copy or transfer your personal information (“data portability”)


• Rights in relation to decision making which has a legal effect or otherwise significantly affects you.

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws: https://ico.org.uk/. You can contact us using the details below.

You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests although we will be required to continue to process certain personal information in order to provide our Services to you and for legal reasons. You can contact us by going to the Update My Details section of our website to exercise these rights.

We may use your home addresses, phone numbers, email addresses. You can stop our marketing at any time by contacting us using the details below or by following the instructions in the communication you receive.