Meet your team

Will is responsible for the strategic alignment and service delivery of all external claims servicing for Guardsman, which includes Safeclean, Cleaning Doctor, POS and the Independent Technical Network, and all other third-party relationships across the UK, the Republic of Ireland and Europe.

Will uses his vast experience and expertise across Furniture Protection Plans, Business to Business, Direct to Consumer and Products to ensure exceptional and consistent service delivery to our customers. With over 40 years of experience working within the furniture, flooring, retail, franchise and insurance industry, the wealth of knowledge, expertise and understanding that he has in those fields, fulfilling customer & client’s needs, delivering on point-of-sale promises, and supporting our network, is exceptional.

He began his career with an apprenticeship in upholstery, and then worked in furniture production, retail, insurance, protection, prevention, care, cleaning, repairs, and restoration across many of the UK’s premium furniture retailers. He also lectured for City and Guilds/NCFE, in Upholstery and Creative Studies, and sat with the IICRC board and has been a consultant as an independent expert assessor for the Furniture Ombudsman. In his spare time, he enjoys family, spending time with his wife and three daughters, grows his Balearic record collection and enjoys swimming and tennis.

Jo offers support with any business, operational & marketing needs. Jo also looks after the marketing and brand management of the overall franchise, as well as providing support to each individual franchisee in developing their local sales strategies. Whether you need assistance in planning your marketing campaign or bespoke artwork, Jo will work closely with you to achieve the best result. Jo has been committed to supporting our excellent network of franchisees since joining Safeclean in 2019 and looks forward to growing the business.

Outside of work, Jo enjoys spending time with her two young daughters and her dogs, Frankie and Teddy.

Jamie is the first point of contact for the Safeclean franchisees.  He is responsible for the day to day administration of the business, as well as running our social media campaigns. If you require assistance in any of the social media platforms, or getting design advice for your social media posts, then Jamie will work with you to get the most out of your content. 

Mark is the managing director of Guardsman UK. Mark has over 20 years in the insurance industry, and he is approved by the FCA in a number of roles - you can be confident that he has the knowledge and experience to ensure the development needs and goals of the Safeclean Franchise are recognised and aligned within the wider business strategy.

Mark has been a strong supporter and ambassador of the Safeclean brand since joining Guardsman; appreciating the hard work, time, and commitment it takes to make a business a success.