Introduction
Safeclean has a successful track record in franchising with over 35 years experience
backed by one of the world's dynamic multinational corporations, Valspar (Dow Jones listed).
Safeclean has established itself as the premier UK domestic furnishing care company, with more than 70 franchisees in
exclusive territories.
From day one franchisees receive a specific database that contains thousands of potential
customers which have direct links with Guardsman, the world's largest furniture warranty company. Only Safeclean is
recommended to clean for Guardsman.
A growing list of national contracts include major retailers, furniture manufacturers, insurance companies and of course
Guardsman.
Safeclean are proud to be a founder and full member of the British Franchise Association
and continue to be one of its most active supporters. This guarantees you a proven and ethical entry into the
franchise market.
Deciding that you want to run a successful franchise is the first decision you need to
make. Considering Safeclean is the second.
The Concept
Safeclean operate in the profitable but demanding high end domestic market.
This is why we are looking for motivated franchisees that will take a pride in their work. Our aim is to provide the best
cleaning solution for all furnishings and carpets. To achieve this we use several cleaning systems that are constantly being
reviewed and improved.
The Safeclean business model offers a full range of services (from carpet, curtain and
upholstery cleaning to stain protection and 5 Year Guardsman Anti Stain Warranties). These can be carried out all year
round.
And with a guaranteed base of customers providing high profit margins, the franchise
business model operates to a proven formula which includes no cold calling or aggressive telephone marketing.
After 2 years up to 80% of your business will be based around repeat custom and customer referrals. It is the strong
Guardsman brand and this bedrock of custom that gives the franchise such a high success rate.
The Market
The domestic cleaning market is huge, with over three million households in the UK
having their furnishings professionally cleaned.
Over six million UK households have their furniture protected with Guardsman and
Safeclean is the only company recommended to maintain these furnishings. We are also used and recommended by many of the
UK's leading furniture retailers.
Training and Support
Safeclean provides unrivalled training and unlimited field support. As a
franchisee you will leave fully equipped with all the equipment and solutions you need to run your business plus a
comprehensive proven marketing plan. You will have been trained to the highest standards in the world. Specifically
designed computer programmes allow easy utilisation of the unique database of Guardsman warranty holders in your area,
which provides work from day one. Training continues throughout your franchise for you and any future members of staff free
of charge.
The Package
In addition to the training you will be equipped with a complete equipment and support
package backed up by an initial marketing campaign carried out by head office.
Ethical sales training including field sales support provide all the expertise to
maximise your business growth.
The full package cost ranges from £16,175 + VAT to £23,950 + VAT, this includes the franchise license, database,
exclusive territory, training, equipment, van deposit, extensive marketing materials, initial marketing programs,
communications package and computer software etc.
Discovery Day
A Safeclean Discovery Day is designed to allow you to assess our franchise and us to
assess your potential in a relaxed and friendly environment. You will be the only applicants present allowing you to get
as much from the day as possible and we guarantee that we will not ask you for any commitment.
As an established successful franchise business, Safeclean does not need to recruit
many new franchisees, but we do have vacancies. Why not contact us to see if we have a territory available in your area.
We will build you a business plan specific to your own circumstances, detailing cash
flow projections and earnings potential.
For more information or to arrange a Discovery Day please call 01235
444707
Summary
- There will be no monthly management service fee for the first 6 months
- We are the only cleaning company recommended by the worlds largest furniture warranty provider, Guardsman
- We are used and recommended by local and national retailers and manufacturers
- We've been established for over 35 years and remain a full and founder member of the British Franchise Association
- Large exclusive territories are available
- Over 7000 unique Guardsman customers will be provided to you from day one
- High net profit margins
- Excellent cash flow
- We use market leading cleaning systems and continually research and develop them
- We provide unlimited business and marketing support for the lifetime of your franchise
- There is a healthy practical mix of national accounts and assisted self developed accounts
- We can provide full training for you and your staff to the highest standard currently available
- You will have the opportunity to develop into a management franchise if you wish
Testimonials
"I'd decided sometime ago that I wanted to pursue self employment. We have a small
property rental business but the numbers didn't justify a full time occupation for me. Hence, I was struggling to identify
the right business sector. My out-placement suggested that franchising was the route to follow and our research and
subsequent conversations short listed Safeclean as a company that fitted my profile. I wanted a cooperative and collaborative
relationship, where we could benefit mutually from the skills we offered each other. You were encouraging, flexible and
positive but you didn't try to simply get me to sign up nor misrepresent statistics. You wanted to ensure that your
opportunity was right for me and that I was right for you. I can assure you that some of your peers do not share the same
honesty and integrity. I very much appreciated your willingness to accommodate my desire for management" Alan Jones
"the company has a great support network and is committed to providing customers with
an outstanding service" Chris Mottershead
"in our opinion there was no hard sell whatsoever on the discovery day, certainly there
was no pressure put on us. All that was promised on Discovery Day did actually happen on the training.
Every day we spent on the training was very interesting. The trainers expertise was second to none!
We came away with the knowledge and support needed to succeed." Colin and Carol Hayes
Having launched his business in 1982, Geraint Williams is the longest serving
Safeclean franchisee in the UK. "after two decades I still enjoy the business and it is still growing year on year.
Safeclean gives you the opportunity to grow a business to as large as you like depending on how industrious you want to be.
As a family man myself, however, I think I've got the balance just right". Geraint Williams
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